The internet has caused business to change the way they market themselves. The old "bricks and mortar" establishment is no longer enough...not enough for Starbucks and certainly not enough for us as artists.
We are living in a time of "instant gratification"...we no longer have to get into the car and travel store to store to research an item before purchasing. All this can be done over the internet or through catalogs. Why wouldn't this also apply to purchasing art?
I understand that the collector of high end original art will no doubt want to see the piece in person, but many customers today are simply decorating their homes. In today's economy, these customers are going to be looking for lower priced originals and prints. Lets face it, most artists never get into the higher end markets...but this doesn't mean we can't experience a reasonable amount of success and produce a viable income for ourselves.
I've always believed that the collector wanted that personal connection with the artist. I believed that if they were interested in purchasing art from my website that they would contact me. I'm no longer "certain" about this and I KNOW not everyone who buys my art is a "collector".
I have a few customers that I would categorize as "collectors", but the majority of people who purchase my art are commissioning special pieces or decorating their homes. They buy because they like the image and they have the perfect place for it...it "matches their sofa"! I know it's hard to swallow, but it is true.
So...what am I going to do. Well, after much deliberation within myself...the BuyNow buttons are going up on my website. I never liked the way they looked or what they stood for...feeling those obnoxious buttons lessened the perceived value of my art.
But you know, I see "buy now" buttons on more and more artists sites. I see how other artists are using Ebay, Etsy, and other internet retail sites to sell their art.
Times are changing and I want to be part of the change not stuck in the past wondering someday if it would have worked. Yes, I believe this is a step forward and my hope is that by making it easier to purchase...I will see an increase in sales.
So I ask: Are you changing with the times? How have you diversified your internet marketing? Have you succumbed to the instant gratification of the "Buy Now" button?
The "Chat Line" is open...I look forward to your comments and please feel free to comment on what others have to say. Remember...when you share, others are blessed.
Sometimes change is difficult...sometimes we think change is impossible...but we must always remember that change produces personal growth.
Website ...Marsha Robinett Fine Art
My Squidoo ...Drawing Techniques
PS...make a "Point"...leave a comment