Sunlit Tulips..new watercolor

Sunlit Tulips
Watercolor on 300# Arches
17 1/2 x 11 1/2
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Original Watercolor
$150.00
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This is one of my most recent watercolors. Spring is in the air...I know it's a bit early to see tulips in bloom, at least here in central Illinois. Yet, I simply couldn't resist. This photo has been in my files for a couple of years now and I figured it was time to see if I could do it justice with a watercolor painting.

I was particularly attracted to the angle of the photo and the way the light and shadows played around on the petals. I will admit, the colors you see here are a tad more vibrant than my reference...but that is our option as artists isn't it?

I always thought I would use this reference photo for a drawing...I'm glad I held off and chose to do a watercolor instead.

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On a different subject...I have a HEALTH UPDATE:

I'm not going into detail...but I have been 'issue free' for 14 days now. I'm believing that I'm on the mend. This has been a long ordeal (almost a year)...I feel like for the first time in months I can see light at the end of the tunnel.

I just want to say thank you for the encouraging emails and prayers. God does listen and does answer if we just believe.

Bless you for caring,
Marsha

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Mark 11:24
Therefore I tell you, whatever you ask for in prayer, believe that you have received it, and it will be yours.
Mark 11:23-25 (in Context)

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Do You Write Scannable Content

"This article first appeared here in February of 2008...I felt it worth a 'reprint'. Writing for computer reading is different than other writing we might be accustomed to and is read differently by the viewer."

The internet is not a book and few people, including myself, read it as if it were a book. I don't find a large block of text exciting nor will I read it. I'll move on to a smaller block of text, perhaps one or two sentences...hoping to find out what you are writing about. And many times just leave out of frustration!

We live in a fast paced society...people want to gather what they need and move on. When I sit down in the morning with my coffee to check my feed updates there's a lot on my mind. I first scan the titles, marking some to read later, opening the most interesting ones first.

If you got me with your title you will loose me if I can't quickly scan your text and acquire a "mental outline" of what your article is about. And while I'm doing this, I'm asking myself "Can I benefit from this information?, Is it worth reading the entire article?".

Wikipedia refers to this style of writing as "Chunking", and described it as the method of presenting information which splits concepts into small pieces or "chunks" of information to make reading and understanding faster and easier.


So...how do you write Scannable Content?

1. Make your first paragraph a "Grabber".
By this I mean...tell them what to expect...make it interesting yet concise. You have just a few seconds to grab their attention, pique their curiosity, and make them want to read on.

2. Be sure your text size is readable.
If you're not sure about this, ask your friends. Don't choose a smaller text just to shorten your article...if it's scannable people will scroll down to read your next topic. Readability is a big deal. I know there are ways for viewers to increase the print size on their screen...but they won't tend to do this for one blog or one page.

Page color and text color can make huge difference. Experiment by trying different combinations.

3. Use an appropriate page width.
Again, we are not reading a book...if you have to move your eyes and your head to follow the words across the page, your text area is probably too wide. The eyes get lost and begin to skip a line here and there.

The blog on my website came preset and is the perfect page width...and I specifically chose my blogspot layout style, (where you are now) with this in mind. I know the Bible is a book and I keep saying we're not reading a book...but have you ever tried to read a Bible passage where the text was in a single column that spanned the entire page width? Very difficult indeed!

4. Keep your paragraphs short.
This is not an English class...break your text into smaller paragraphs...sometimes even using a single sentence to make a statement. The separation between text blocks makes your article more scannable and the added white space will give the eye a place to rest, making your page more attractive and inviting.

5. Learn to write in "Speak"
Wow....this has probably been my biggest challenge. We are taught "formal" writing in English class and it's hard to change. Your blog needs to "sound" friendly...even though there is no sound! The printed word can be cold and harsh. For a technical blog this might be fine but for most blogs you need to show your softer, friendlier side...without the need for a "smiley face" icon!

6. Use headers and subheaders liberally.
The use of headers and subheaders will improve your visitors experience. Your readers are now able to get an idea of what the content is about before they read it. This is the "mental outline" I spoke of earlier. When this is in place I can move easily between topics.

7. Lists and bullet points...this is another method useful for breaking up a long boring block of text. Your page will be more interesting to the eye and readers will find your text more understandable.

8. Incorporate Bold and Italic type faces...This needs to be done artfully and with some taste. Don't splatter them around haphazardly. Set a standard for your site and stick to it. I use Bold to accent important words or phrases and use Italic for quotes, book titles and the like.

9. Lastly, remember images are your friends.
Images add interest to your articles and they attract your readers attention. Use them wisely. I've always felt the image should relate to the text...when it doesn't I feel somewhat misled.

Let me know what you think...was this article helpful, would you like to see more like this?

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Psalm 119:27
Let me understand the teaching of your precepts; then I will meditate on your wonders.
Psalm 119:26-28 (in Context)

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The Importance of Links

Wine Country
carbon and graphite pencil on paper

"I thought since this was my first published article in sometime
a glass of wine might be in order!"

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I occasionally submit articles to FineArtViews as a guest author. As most of you know I'm fascinated with marketing and marketing for artists in particular.

I feel strongly about the intelligent use of links and their benefits.

For most artists, the word 'links' refers to the Links Category on their navigation bar. Trust me, there is much more to this little word than what appears on the surface. You need to learn how to use links and how to make links work for you.

You can read "Linking...the mighty little 7 letter word" for more information on creating and using outgoing links, incoming links, and deep linking. Some great, easy to incorporate marketing for artists that will not only increase traffic to your site but encourage your readers to delve deeper and spend more time 'with you'. Isn't that what we all want...well besides chocolate and money.

Be sure to visit FineArtViews Archive for more art marketing articles written by artists just like you.

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Proverbs 13:11
Dishonest money dwindles away, but he who gathers money little by little makes it grow.
Proverbs 13:10-12 (in Context)

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A Bit of Creative Marketing

Barrel Cactus
by Keith Bond

Keith Bond has the natural ability to see beyond the picturesque beauty of a scene to portray the spirit of the of the landscape. He has the gift of capturing the true essence of to the place and paints an emotional response to the scene, rather than the literal depiction.

Keith is not only an acclaimed artist but also writes regularly for the FineArtViews Newsletter. Recently while reading some of the back issues I ran across his article about 'Home Shows', and how they can be a new venue for artist.

We are all looking for ways to sell our art in today's economy. Keith's article, Home Shows, outlines how to use this venue, step by step. I had a small showing in a friends home last year. It went well but had I had Keith's insightful knowledge and instructions I know I could have done better.

I encourage you...take a few minuets to read Keith's detailed, thought provoking article. It's a great way to get your work in front of people who are collectors and do it in an intimate setting.

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Psalm 28:7
The LORD is my strength and my shield; my heart trusts in him, and I am helped. My heart leaps for joy and I will give thanks to him in song.
Psalm 28:6-8 (in Context)

Old Glory...it's Illinois basketball mania time

Old Glory
carbon pencil drawing on paper
11 x 9, double matted
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Original Pencil Drawing
$655.00
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Also available in:
Small ...open edition Giclee Print @ $40
Large ...open edition Giclee Print @ $49
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It's basketball tournament time everywhere. The sports casters refer to it as 'Hoops Mania". Our local high school is done but the University of Illinois is still in the game. I don't watch as much basketball as I used to and never did follow the professional teams...but thought this drawing was appropriate and might just stir some good memories.

As I worked on this carbon pencil drawing, memories of my own High School days flooded my head. I remembered the small gyms we played in, cheering until we were hoarse, and the excitement of riding the bus to the game with the team. Things were different then...times more relaxed and definitely more innocent.

On the way to the basketball game the team always sat together in the front of the bus. On the way home...we were allowed to pair off in couples. I still remember holding hands in the dark on the ride home, and my first kiss.

The drawing Old Glory is not just about the game, but also about the 'freedom' to enjoy the game. Despite ALL the negative issues that make the news today. We who are fortunate enough to live in the United Sates and enjoy the freedoms offered by living in a true democracy have much to celebrate.

The American Flag is the symbol of our freedom. Old Glory, as it is referred to, stands for who we are as a nation and a people. Our American Flag has been burned, stomped on, and desecrated by many over the years...yet she still flies strong.

The old basketball and shoes are a reminder of our youth when life was much simpler. School, the Friday night ball game, getting a date for the weekend and cruising the town square...don't we all remember when?

I also took some WIP photos and put together a drawing tutorial when working on Old Glory and would be happy to answer any questions you may have about the techniques used.

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Matthew 18:3
And he said: "I tell you the truth, unless you change and become like little children, you will never enter the kingdom of heaven.
Matthew 18:2-4 (in Context)

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Marketing Is a Must...but where do we start?

I hear it over and over:
"my website has been up for months now and I have no sales and few visitors".

As artists, whether we categorize ourselves as full time or part time, marketing needs to be a part of our everyday creative process.


Look at it like this...if you acquired a new phone number and didn't give it out to anyone do you think you would be receiving calls? How about if you gave it to just 10 people and they each gave it to just one person (and so on)...do you think that would make a difference? Absolutely.

Your website is no different. If you want traffic you need to let others know you are there.

Now..for the next question. Do you just want traffic or do you want buyers? When it comes to traffic to your website a few good regular followers of your art is much better than several hundred 'occasional lookers'.

So, how do you garner the 'few good followers'? First of all...get that Newsletter Subscribe option on your navigation bar. The people who sign up for your newsletter are saying, "I want to know more about you and your art". They want to hear from you! Clint Watson says send your newsletter once a week...if once a month is all you can handle, then make it once a month, but be consistent.

It isn't necessary to write a long newsletter. In fact your newsletter is more likely to be read if it is short, simple, and offers the reader something they can't get elsewhere. My newsletters include a discounted print each month that only my subscribers have the option to purchase...and I always sell several. This one item more than pays for the time it takes to write my newsletter.

• You may not want to offer a discounted print but I'm sure you will be featuring at least one of your artworks...provide a link back to your portfolio and make purchasing easy.

• If you blogged about something of interest...make a short statement and link back to your FASO blog for the complete article. The blog article linked to doesn't need be current this month...just relevant to what you're writing about in this newsletter.

I don't know about you, but a 'live link' peeks my curiosity...I can hardly avoid clicking it to see where it takes me, and once there...well, it's rare that I leave without strolling through at least a couple more pages!

I'm a firm believer that 'live links' in your newsletters teach your subscribers to visit your website. A live link is telling them there is something of interest...something new...something they might want...something you think is important for them to see.

Remember, your subscribers signed up for your newsletter because they want to know more about you...tell them and tell them regularly.

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Proverbs 20:14
"It's no good, it's no good!" says the buyer; then off he goes and boasts about his purchase.
Proverbs 20:13-15 (in Context)

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Just Thinking....what can I do next?

"Grandma's Boy"
Watercolor on Paper

8x7

This is Wil...the first grandson of one of my friends. I'm not sure this is quite as good as my last watercolor portrait. It seems a tad overworked in a couple of places yet it does resemble him nicely.

Will has the most beautiful little 'pursed' mouth and gorgeous hazel eyes. There was so many colors in his eyes that it was hard to get them all in. I really struggled with his hair...you know me and my thing for detail. I almost blew it here!!

Anyway...here it is, one more portrait for you to take a look at. Enjoy

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Psalm 37:25
I was young and now I am old, yet I have never seen the righteous forsaken or their children begging bread.
Psalm 37:24-26 (in Context)

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An Afternoon at the Races

Christina Xamis
Watercolor on paper
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MY FIRST WATERCOLOR PORTRAIT

The photo used for this painting was actually given to me to use as reference for a commissioned pencil drawing. I thought it was a perfectly captured moment in time. Christina and a friend were on a European Holiday and took in the horse races...fancy hats and all.

Her friend took this photo as Christina learned her horse had just won the race. You can see the racing card and pen still in her hand and you can almost feel her spontaneous surprise and excitement. Christina has the most beautiful eyes...and yes, all those lashes are hers.

I've been antsy of late to try a watercolor portrait. One of my big challenges with watercolor is to not always try to control it. I keep wanting to correct those little watercolor mishaps...you know, the stuff that makes watercolors beautiful. (it must be the realistic pencil artist residing inside me). It's really difficult to just walk away from the painting and QUIT..before I muddy it up.

For my first portrait I'm happy...only hope I can do another one before I forget what I did here:)

Christina's parents and their family are out of town for the holidays and have not yet seen this painting yet. If they want, I will still do a pencil drawing...in fact I may do one anyway as my pencils have been screaming at me for some time now.

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Psalm 16:11
You have made known to me the path of life; you will fill me with joy in your presence, with eternal pleasures at your right hand.
Psalm 16:10-11

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Red Apple with Green Grapes

Red Apple with Green Grapes
Original Watercolor on 300# Arches
7 x 81/2
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Original Watercolor
$65.00
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This is my latest watercolor effort. When I say Effort, it was a definitely an effort because of my paper choice. I ordered a 'sample' package of watercolor paper and this was one of the rough sheets. I've never worked on rough watercolor paper before...don't think it was really suitable for this subject. Perhaps it would be better suited for landscape or perhaps architecture.

As you can see, I'm working on those dark backgrounds again. Each time it comes out a little better. As usual, the colors don't show up great here. The background looks rather flat in color here, when in fact it has many subtle colors in it.

My biggest challenge with this 'rough' paper was trying to get smooth edges and make the surfaces appear shiny...I decided that this paper would probably be better when you want to show more texture.

So...anyway, up for critique here.

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John 15:4
Remain in me, and I will remain in you. No branch can bear fruit by itself; it must remain in the vine. Neither can you bear fruit unless you remain in me.
John 15:3-5 (in Context)

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My Private Christmas Showing

The photos shown here were taken of My Framers Holiday Window display. She regularly uses my drawings and watercolors as framing examples, which for me is like having a private showing that is changed out with the seasons.

The store front is recessed several feet from the side walk and has huge display windows. The right side is always devoted to her framing and my artwork. The back wall has a huge wreath with a 'framed' limited edition print of Mr Lincoln in the center. (difficult to see)

More of my framed work hangs on either side of the wreath and scattered throughout the side window are various prints and other small framed pieces.

She frames my work and doesn't charge me a dime until it sells. My work shows off her framing and her framing enables me to display my art. How much better can it get?

These last two photos are of the other side of her display windows...showcasing the works of the 'stitch group' that meets at her establishment each week. The display window is full of the most beautiful knitted and crocheted slippers, capes, sweaters, scarves, purses, hats....and on and on.

"Serendipity Framing and Needlework" is located in downtown Lincoln, Ill. right on the square. The wonderfully decorated windows attract much attention especially as our local movie theater is close by. You can always find people (day or night) studying the display windows, smiling and calling out...as they point out 'new finds' to their friends.

What a blessing it was when God placed Jeanie in my path. If you are ever in the vicinity, you simply must stop by her shop. Women come from quite a distance to buy her wonderful yarns and her framing, well...it's simply a work of art in itself!

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Psalm 128:2
You will eat the fruit of your labor; blessings and prosperity will be yours.
Psalm 128:1-3 (in Context)

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