Friday, January 22, 2010

Marketing Is a Must...but where do we start?

I hear it over and over:
"my website has been up for months now and I have no sales and few visitors".

As artists, whether we categorize ourselves as full time or part time, marketing needs to be a part of our everyday creative process.

Look at it like this...if you acquired a new phone number and didn't give it out to anyone do you think you would be receiving calls? How about if you gave it to just 10 people and they each gave it to just one person (and so on) you think that would make a difference? Absolutely.

Your website is no different. If you want traffic you need to let others know you are there.

Now..for the next question. Do you just want traffic or do you want buyers? When it comes to traffic to your website a few good regular followers of your art is much better than several hundred 'occasional lookers'.

So, how do you garner the 'few good followers'? First of all...get that Newsletter Subscribe option on your navigation bar. The people who sign up for your newsletter are saying, "I want to know more about you and your art". They want to hear from you! Clint Watson says send your newsletter once a week...if once a month is all you can handle, then make it once a month, but be consistent.

It isn't necessary to write a long newsletter. In fact your newsletter is more likely to be read if it is short, simple, and offers the reader something they can't get elsewhere. My newsletters include a discounted print each month that only my subscribers have the option to purchase...and I always sell several. This one item more than pays for the time it takes to write my newsletter.

  • You may not want to offer a discounted print but I'm sure you will be featuring at least one of your artworks...provide a link back to your portfolio and make purchasing easy.
  • If you blogged about something of interest...make a short statement and link back to your FASO blog for the complete article. The blog article linked to doesn't need be current this month...just relevant to what you're writing about in this newsletter.

I don't know about you, but a 'live link' peeks my curiosity...I can hardly avoid clicking it to see where it takes me, and once there...well, it's rare that I leave without strolling through at least a couple more pages!

I'm a firm believer that 'live links' in your newsletters teach your subscribers to visit your website. A live link is telling them there is something of interest...something new...something they might want...something you think is important for them to see.

Remember, your subscribers signed up for your newsletter because they want to know more about you...tell them and tell them regularly.

Proverbs 20:14
"It's no good, it's no good!" says the buyer; then off he goes and boasts about his purchase.
Proverbs 20:13-15 (in Context)


Sue Furrow said...

Thanks for taking the time to post this. I'm always happy to see your address in my email list.
Hope you are feeling good (better) and feeling happy these days.

Marsha Robinett said...

Thank you for stopping by. Yes, I'm feeling better and moving forward. I believe 2010 will be a good year.

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